Advance Marketing Management 2 MCQs : This section focuses on the "Advance Marketing Management 2". These Multiple Choice Questions (MCQs) should be practiced to improve the Advance Marketing Management 2 skills required for various interviews (campus interview, walk-in interview, company interview), placement, entrance exam and other competitive examinations.
Question 1
Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs.
B. Marketing.
C. Selling.
D. Behaviour.
Question 2
____ are the basic human requirements
A. Needs.
B. Wants.
C. Luxuries.
D. Offerings.
Question 3
_____ and ____ are the major factors influencing the selection of suppliers.
A. Price and Quantity
B. Price and Quality.
C. Price and Delivery.
D. Quantity and Delivery.
Question 4
_____ are wants for specific products that are backed up an ability and willingness to buythem.
A. Demand.
B. Wants.
C. Needs.
D. Desire.
Question 5
_____ concept holds consumers will favour those products that offer the most quality orperformance.
A. Product.
B. Selling.
C. Production.
D. Sales.
Question 6
_____ concepts holds that consumers if left alone will ordinarily not buy enough of theOrganization s products.
A. Marketing.
B. Product.
C. Selling.
D. Buying.
Question 7
_____ consists of a group of customers who share a similar set of wants
A. Micro Marketing
B. Mass Marketing.
C. Market Segment.
D. Market targeting.
Question 8
_____ includes that other company s offering similar products & services to the samecustomer at similar prices.
A. Supply Chain.
B. Competition.
C. Product.
D. Price
Question 9
_____ includes the configuration of benefits, value, cost and satisfaction
A. Demand.
B. Innovation.
C. Creativity.
D. Invention.
Question 10
_____ involves managing demand, which in turn involves managing customer relationship.
A. Marketing management.
B. Direct marketing.
C. Production management.
D. Advertising.
Question 11
_____ is a plan of presenting the message in a more specific and compact form within theadvertising space available to the target consumers
A. advertisement media
B. advertisement copy
C. advertising layout
D. teaser advertisements
Question 12
_____ is a self-regulatory voluntary organization of the advertising industry
A. Securities and Exchange Board of India
B. Reserve Bank of India (RBI)
C. Medical Council of India
D. Advertising Standards Council of India (ASCI)
Question 13
_____ is direct communications with carefully targeted individual consumers to obtain animmediate response.
A. Personal selling
B. Public relations
C. Direct marketing
D. Sales promotion
Question 14
_____ needs the interest of the buyer.
A. Product.
B. Sales.
C. Production.
D. Manufacturing.
Question 15
______ concept holds that consumers will favour those products that are convenientlyavailable in adequate quantity and affordable.
A. Product.
B. Production.
C. Selling.
D. Buying.
Question 16
______ is a non-paid form of promotion
A. Advertising
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 17
______ media can give 24 hour exposure to the public eye.
A. Television
B. Print
C. Internet
D. Flex Board
Question 18
________ is the oral communication with potential buyers of a product with the intention ofmaking a sale.
A. Personal Selling
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 19
__________ is directed towards consumers and traders with the intention to increaseimmediate or short term sales.
A. Advertising
B. Direct selling
C. Sales Promotion
D. Publicity
Question 20
__________ is the sum total of values, assets and liabilities generated by a branded productover a period of time.
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Question 21
__________ is used heavily when introducing a new product category.
A. Persuasive advertising
B. Inferential advertising
C. Reminder advertising
D. Informative advertising
Question 22
____________ is a measure of attachment that a consumer has to a brand.
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Question 23
________________ is a marketing channel that has no intermediary levels.
A. direct marketing channel
B. indirect marketing channel
C. forward channel
D. hybrid channel
Question 24
_____are vehicles or channels through which the advertising messages are transmitted totarget consumers so that the desired action may be induced at the consumer level
A. advertisement media
B. advertisement copy
C. advertising layout
D. teaser advertisements
Question 25
_____emerges when people decide to satisfy and want through exchange.
A. Marketing.
B. Sales.
C. Purchase.
D. Accounting.
Question 26
_____is not a part of the external marketing environment.
A. Political.
B. Legal.
C. Product.
D. Socio cultural.
Question 27
A __________ is a promotion strategy that calls for using the sales force and trade promotionto move the product through channels.
A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy
Question 28
A _____ is a set of segements sharing some exploitable similarity.
A. Over segment.
B. Counter segment.
C. Super segment.
D. Selection segment.
Question 29
A _____ is a trade of vale between two or more parties.
A. Transaction.
B. Exchange.
C. Transfer.
D. Prospecting.
Question 30
A brand is a _______.
A. Name.
B. Term.
C. Sign.
D. A combination of all of the above.
Question 31
A consumer contest is an example of _____.
A. Personal Selling
B. Sales Promotion
C. Advertisement
D. Indirect Selling
Question 32
A marketing philosophy summarized by the phrase a good product will sell itself isCharacteristic of the_________ period.
A. Production.
B. Sales.
C. Marketing.
D. Relationship.
Question 33
A place for buying and selling activities is called ________.
A. Market.
B. Marketing.
C. Market research.
D. Market information.
Question 34
A pull sales promotion strategy concentrates on the __________
A. Consumer
B. middlemen
C. Producer
D. Sales force
Question 35
A series of actions that media planners take to attain the media objectives
A. Media Function
B. Media Strategy
C. Media Policy
D. Media Option
Question 36
A specific communication task to be accomplished with a specific target audience during aspecific period of time is called an:
A. Advertising campaign.
B. Advertising objective.
C. Advertising criterion.
D. Advertising evaluation.
Question 37
Advertisement aims at _________
A. Product selling
B. Marketing
C. Customer relations
D. Mass communication
Question 38
Advertisement promotes_________.
A. . Purchases.
B. Production.
C. Sales.
D. Price.
Question 39
Advertising is an important source of revenue to ____
A. Advertisers
B. Public
C. Media
D. Government
Question 40
Agricultural products are_________.
A. Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
Question 41
AIDA stands for Awareness, ______, Desire and _____
A. Interest; Action
B. Idea; Approach
C. Intensity; Appeal
D. Involvement; Appeal
Question 42
Aishwarya Rai Bachan endorsing L‟Oreal is an example of?
A. Rational appeal
B. Beauty appeal
C. Sex appeal
D. Emotional appeal
Question 43
All companies strive to build _____ strength.
A. Brand.
B. Image.
C. Customer.
D. Employee
Question 44
All of the following methods are considered to be concurrent testing methods EXCEPT:
A. consumer diaries
B. co-incidental surveys
C. readability studies
D. electronic devices
Question 45
All of the following methods are used for evaluating advertising effectiveness EXCEPT:
A. Pre- test
B. Post- test
C. Concurrent test
D. Marginal test
Question 46
An Ad copy that uses the endorsement of a satisfied customer?
A. comparative copy
B. reminder copy
C. expository copy
D. testimonial Ad copy
Question 47
An Ad copy which informs the target group the fact that the manufacturer is establishedenough to give them the right goods is?
A. Institutional copy
B. straight selling copy
C. Educational copy
D. expository copy
Question 48
A market with which of the following characteristics would generally be less competitive?
A. High barriers to entry.
B. Lots of potential substitutes exist.
C. Strong bargaining power among buyers.
D. Strong bargaining power among suppliers.
Question 49
A marketer is someone seeking a response from another party called _____.
A. Marketer.
B. Prospect.
C. Supplier.
D. Distributor.
Question 50
An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essentialThe job of marketers is to overcome this resistance through personal selling and advertising.
A. Production.
B. Marketing.
C. Relationship.
D. Sales.
Question 51
At which stage in the International Trade Cycle does a country usually import foreign goods?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
Question 52
Avon, Amway, and Tupperware use which of the following forms of channel distribution?
A. direct marketing channel
B. indirect marketing channel
C. forward channel
D. fashion channel
Question 53
Axe body spray ads are examples of _____
A. Obscene advertisements
B. Deception
C. Subliminal
D. Rational appeal
Question 54
Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____
A. Subliminal ads
B. Misleading
C. Obscene
D. Appealing
Question 55
Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
A. Advertising clutter
B. Corporate Social Responsibility
C. Advertising revolution
D. Mass advertising
Question 56
Communication activities which provide incentives to consumer is known as_________
A. Advertising
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 57
Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 58
Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 59
Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 60
Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 61
Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 62
Consider the following statements:Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
A. Both statements are right
B. Both statements are wrong
C. Only Statement 1 is correct
D. Only statement 2 is correct
Question 63
Consumer promotion, trade promotion and ____ are the three forms of sales promotion
A. Media Promotion
B. Sales Force Promotion
C. Core Promotion
D. Media Mix
Question 64
Couponing is an example of________________
A. Consumer promotion Techniques
B. Trader Promotion Techniques
C. Sales Force Promotion Technique
D. Dealer Promotion Technique
Question 65
Creating image of product in the minds of target group is called
A. Marketing
B. positioning
C. Branding
D. Popularizing
Question 66
Determining the promotion budget on the basis of financial availability of capital ischaracteristic of which of the following budget methods?
A. Affordable method
B. percentage-of-sales method
C. competitive-parity method
D. objective-end-task method
Question 67
Direct mail advertising sends messages through
A. Audio
B. Video
C. Mail
D. None of these
Question 68
Excuses for NOT making a purchase commitment or decision are called
A. Constraints
B. Interventions
C. Troubles
D. Objections
Question 69
If a company wants to build a good “corporate image,” it will probably use which of thefollowing marketing communications mix tools?
A. advertising
B. public relations
C. direct marketing
D. sales promotion
Question 70
If a copy tells openly and directly all the features of a product or a service with the help ofsuitable pictures, photos and diagrams to impress a customer, it is called?
A. descriptive copy
B. educational copy
C. straight selling copy
D. expository copy
Question 71
Copy testing is also known as
A. Pre Testing
B. Copy writing
C. concurrent testing
D. Preview
Question 72
In the relationship marketing firms focus on__________ relationships with__________.
A. Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers.
D. Long term customers.
Question 73
Independent organization of creative people for advertisement and promotional tools arecalled
A. Advertisement Makers
B. Advertisement Creators
C. Advertisement Developers
D. Advertisement Agency
Question 74
If a company gives false message to the customers, it is known as
A. Obscene ads
B. Subliminal ads
C. Deception
D. None of these
Question 75
It is criticized that advertising causes people to give too much importance to _______
A. Fashion
B. Material goods
C. Cost of product
D. Standard of living
Question 76
It is popularly known as free form of promotion
A. Advertisement
B. Publicity
C. Personal Selling
D. Marketing
Question 77
Keeping consumers thinking about the product is the objective for which type of advertising?
A. Informative advertising.
B. Psychological advertising.
C. Reminder advertising.
D. Persuasive advertising.
Question 78
Makers of televisions, cameras, tires, furniture, and major appliances normally use which ofthe following distribution channel forms?
A. direct marketing channel
B. indirect marketing channel
C. horizontal channel
D. synthetic channel
Question 79
Market expansion is usually achieved by_______.
A. More effective use of distribution.
B. More effective use of advertising
C. By cutting prices.
D. All of the above are suitable tactics.
Question 80
Marketing management must make four important decisions when developing an advertisingprogram. All of the following would be among those decisions EXCEPT:
A. Setting advertising objectives.
B. Conducting advertising culture audit
C. Setting the advertising budget.
D. Developing advertising strategy.
Question 81
Marketing utility consists of ________.
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
Question 82
Marketing and selling are _____.
A. Same.
B. Different.
C. Almost same
D. Fully varies.
Question 83
Marketing creates profit by creating _____ to the buyer.
A. Value.
B. Money.
C. Product.
D. Price.
Question 84
Merchandise allowance is a __________ technique.
A. Consumer promotion Techniques
B. Trader Promotion Techniques
C. Sales Force Promotion Technique
D. Pull Promotion Technique
Question 85
Need become _____ when they are directed to specific objects that might satisfy the need.
A. Wants
B. Needs
C. Demand.
D. Flexibility.
Question 86
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of _____
A. Pricing.
B. Distribution.
C. Product development.
D. Promotion.
Question 87
Point of Purchase Ads are also known as
A. In-Store Advertising
B. Built-in Advertising
C. Green Advertising
D. Stock Advertising
Question 88
Promotion mix includes Sales Promotion, Personal Selling, Advertising and
A. Marketing
B. Sales
C. Publicity
D. None of these
Question 89
Sales persons who want for the sales to come to them is known as
A. Transactional
B. Closers
C. Relational
D. Consultants
Question 90
Searching and identifying potential buyers for a product is ___
A. Selling
B. Prospecting
C. Compelling
D. Canvasing
Question 91
Selection of most appropriate cost-effective medium in advertisement is
A. Media Buying
B. Media Scheduling
C. Media Purchasing
D. Media Selection
Question 92
Selling the same product at different prices is known as________.
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
Question 93
Series of advertisement messages that share a single idea or theme is
A. Advertisement Campaign
B. Advertisement Group
C. Advertisement Cluster
D. Advertisement Series
Question 94
Setting the promotion budget so as to match the budgets of the competitors is characteristicof which of the following budget methods?
A. Affordable method
B. Percentage-of-Sales method
C. competitive-parity method
D. Objective-end-task method
Question 95
Showing the product in a picture as being bigger than it actually is an example of
A. Deception
B. Subliminal Ads
C. Obscene ads
D. Challenging
Question 96
Techniques of sales promotions are _____.
A. Free samples.
B. Free offers.
C. Merchandising.
D. All the above.
Question 97
The additional amount of money consumers are willing to pay for a brand is known as ___
A. Brand loyalty
B. Brand association
C. Brand Equity
D. Brand awareness
Question 98
The aggregate of all the factors which arouse the needs of customers and guide them in finalselection is called?
A. Advertising appeal
B. Advertising media
C. Advertisement
D. Buying motive
Question 99
The basic objective of push strategy is to encourage the ___________
A. Consumer
B. middlemen
C. Producer
D. Public
Question 100
The benefits of marketing channels are___________
A. Cost saving
B. Time saving
C. Financial support given
D. All of above
Question 101
The central theme of an advertisement that motivates the consumer to make a purchasedecision is?
A. Advertising appeal
B. Advertisement script
C. Slogan
D. Headline
Question 102
The combination of media used for advertising in a target market is
A. Media Mix
B. Market-Media Match
C. Media Advertising
D. Media Option
Question 103
The content and context of a message contained in an advertisement is called?
A. Ad copy
B. Script
C. Body
D. Advertising appeal
Question 104
The direct channel has the limitation of _____.
A. Market exploitation.
B. Communication.
C. Control.
D. Cost .
Question 105
The exchange value of a good service in terms of money is_________.
A. Price.
B. Product.
C. Buying.
D. Selling.
Question 106
The final stage in the personal sales process is the stage
A. Follow-up
B. Assumptive close
C. Trial Close
D. Presentation
Question 107
The first step in developing an advertising program should be to:
A. Set advertising objectives.
B. Set the advertising budget.
C. Evaluate advertising campaigns.
D. Develop advertising strategy.
Question 108
The firm must consider whether investing in the segment makes sense givng the firm _____and____.
A. Knowledge & objective.
B. Objective & resource.
C. Knowledge & resource.
D. None.
Question 109
The following are all major stages of a product life cycle except_____.
A. Sales decline.
B. Market maturity.
C. Market Introduction.
D. Market Growth.
Question 110
The middlemen who do not take any title to goods
A. Retailer.
B. Wholesaler.
C. Agent.
D. Commission houses.
Question 111
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
A. Gender segmentation.
B. Benefit segmentation
C. Occasion segmentation.
D. Age and life cycle segmentation
Question 112
The plan that show time, date and frequency of an advertisement is
A. Media Plan
B. Media Schedule
C. Media Time
D. Media Space
Question 113
The process of anticipating future events and conditions and determining the best way toachieve organizational objectives is known as_______.
A. Researching.
B. Planning.
C. Controlling.
D. Managing.
Question 114
The process of purchasing space in a media is
A. Media Spacing
B. Media Scheduling
C. Media Purchasing
D. Media Buying
Question 115
The process which consists of six stages; prospecting, preapproach, approach, presentation,close, and follow-up is called the:
A. Product Marketing Process
B. Direct Marketing process
C. Personal selling process
D. Purchase decision process
Question 116
The promotion tool that may include coupons, contests, premiums, and other means ofattracting consumer attention is best described as being which of the following?
A. advertising
B. personal selling
C. public relations
D. sales promotion
Question 117
The reduction in the price of a product for a short span of time is known as___________
A. Rebate
B. Free Offer
C. Price off offer
D. Trade offer
Question 118
The sales promotion strategy which concentrates on the middlemen and consumers isknown as______________
A. Pull Strategy
B. Combination strategy
C. Sale force Strategy
D. Push Strategy
Question 119
The social aspect of marketing is to ensure_________.
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
Question 120
The specific carrier within a medium is called
A. Media Carrier
B. Media Bus
C. Media Van
D. Media Vehicle
Question 121
The starting point for discussing segmentation is _____.
A. Segregation.
B. Positioning.
C. Both.
D. None
Question 122
The strategy that encourages dealers and distributors to sell a product is known as
A. Push
B. Pull
C. Combination
D. Marketing
Question 123
The term marketing mix describes _____.
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm's marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
Question 124
The term marketing refers to_____.
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
Question 125
The type of appeal which is related to a person‟s psychological and social needs forpurchasing products and services?
A. Rational appeal
B. Emotional appeal
C. Moral appeal
D. Humour appeal
Question 126
The typical method of retail operation used by supermarkets and catalog showrooms iscalled:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
Question 127
The usual source for new products is_____.
A. Marketing research
B. R&D.
C. Accidental discoveries.
D. A variety of sources including customers, competitors, serendipity and formal processes
Question 128
The words used to convey the advertisement idea is ____________.
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget
Question 129
Two main components of sales promotion are ______.
A. Trade promotion and consumer promotion.
B. marketing promotion and sales promotion.
C. Consumer promotion and marketing promotion.
D. none.
Question 130
The large volume of advertising in a society is known as ____
A. Advertising clutter
B. Deception
C. Mass advertising
D. Large scale advertising
Question 131
Which among the following is a Pull Strategy?
A. Trade promotion
B. Consumer Promotion
C. Sales Force Promotion
D. None of these
Question 132
Which among the following is an example of Trade promotion?
A. Coupons
B. Samples
C. Push Money
D. None of these
Question 133
Which among the following is not a function of ad agency?
A. Conduct market analysis
B. Develop advertising plans
C. Develop media strategy
D. Collect feedback from target audience.
Question 134
Which among the following is not an essential of advertising appeal?
A. It must be conceptually sound
B. It must be interesting
C. It must be economical
D. It must be complete
Question 135
Which among the following is not an objective of advertising research?
A. Improve the efficiency of an ad
B. Develop advertising plans
C. Evaluate impact of an ad
D. To avoid wastage of money
Question 136
Which among the following is the right sequence of copywriting process?
A. planning, research, organisation, writing, checking, proof reading, editing, revision
B. research, planning, organisation, writing, checking, proof reading, editing, revision
C. planning, research, organisation, writing, checking, editing, proof reading, revision
D. research, planning, organisation, writing, checking, editing, proof reading, revision
Question 137
Which concept holds that consumers will not buy enough of organizations product unless ittakes large scale selling and promotion effort?
A. Marketing.
B. Selling.
C. Production.
D. Product.
Question 138
Which is intangible among the following?
A. Product.
B. Services.
C. Products & services.
D. Sales.
Question 139
Which of the following is more of personal medium of advertisement?
A. Internet Advertisement
B. Broadcast Media
C. Direct Mail Advertising
D. Print Media
Question 140
Which of the following is not a promotion mix?
A. Sales promotion.
B. Personal selling.
C. Forecasting.
D. Advertising
Question 141
Which of the following is NOT an element of the marketing mix?
A. Distribution.
B. Product.
C. Target market.
D. Pricing.
Question 142
Which of the following promotional forms is often described as being too impersonal andonly a one-way communication form?
A. advertising
B. personal selling
C. public relations
D. sales promotion
Question 143
Which of the following strategies is usually followed by B2B companies with respect topromotion strategy?
A. Push strategy
B. Pull strategy
C. Blocking strategy
D. Integrated strategy
Question 144
Which of the following strategies is usually followed by B2C companies with respect topromotion strategy?
A. Push strategy
B. Pull strategy
C. Blocking strategy
D. Integrated strategy
Question 145
Which of the following WOULD NOT be one of the primary advertising objectives asclassified by primary purpose?
A. to inform
B. to persuade
C. to remind
D. to make profits
Question 146
Which one of the following best describes the present value of the stream of future profitsexpected over the customer s life time purchase?
A. Customers Life time value.
B. Suppliers Life time Value.
C. Company s life time value.
D. Future value.
Question 147
Which one of the following is not one of the P s of marketing?
A. Product.
B. Price.
C. Place.
D. Production.
Question 148
Which stage of the product lifecycle is marked by falling costs and rising revenues?
A. Introduction stage.
B. Growth stage.
C. Maturity stage.
D. Saturation stage.
Question 149
Marketing utility consists of ________
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
Question 150
A place for buying and selling activities is called ________
A. Market.
B. Marketing.
C. Market research.
D. Market information.
Question 151
The exchange value of a good service in terms of money is_________
A. Price.
B. Product.
C. Buying.
D. Selling.
Question 152
Selling the same product at different prices is known as________
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
Question 153
The words used to convey the advertisement idea is ____________
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget
Question 154
Advertisement promotes_________
A. . Purchases.
B. Production.
C. Sales.
D. Price.
Question 155
Agricultural products are_________
A. Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
Question 156
The social aspect of marketing is to ensure_________
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
Question 157
The starting point for discussing segmentation is _____
A. Segregation.
B. Positioning.
C. Both.
D. None
Question 158
A marketer is someone seeking a response from another party called _____
A. Marketer.
B. Prospect.
C. Supplier.
D. Distributor.
Question 159
The usual source for new products is_____
A. Marketing research
B. R&D.
C. Accidental discoveries.
D. A variety of sources including customers, competitors, serendipity and formal processes
Question 160
The term marketing refers to_____
A. New product concepts and improvements.
B. Advertising and promotion activities.
C. A philosophy that stresses customer value and satisfaction.
D. Planning sales campaigns.
Question 161
A brand is a _______
A. Name.
B. Term.
C. Sign.
D. A combination of all of the above.
Question 162
An organization with a______ orientation assumes that customers will resist purchasing Products not deemed essential. The job of marketers is to overcome this resistance through personal selling and advertising.
A. Production.
B. Marketing.
C. Relationship.
D. Sales.
Question 163
In the relationship marketing firms focus on__________ relationships with__________
A. Short term customers and suppliers.
B. Long term customers and suppliers.
C. Short term customers.
D. Long term customers.
Question 164
The term marketing mix describes _____
A. A composite analysis of all environmental factors inside and outside the firm.
B. A series of business decisions that aid in selling a product.
C. The relationship between a firm's marketing strengths and its business weaknesses.
D. A blending of four strategic elements to satisfy specific target marker.
Question 165
The process of anticipating future events and conditions and determining the best way toachieve organizational objectives is known as_______
A. Researching.
B. Planning.
C. Controlling.
D. Managing.
Question 166
Market expansion is usually achieved by_______
A. More effective use of distribution.
B. More effective use of advertising
C. By cutting prices.
D. All of the above are suitable tactics.
Question 167
The following are all major stages of a product life cycle except_____
A. Sales decline.
B. Market maturity.
C. Market Introduction.
D. Market Growth.
Question 168
Techniques of sales promotions are _____
A. Free samples.
B. Free offers.
C. Merchandising.
D. All the above.
Question 169
The firm must consider whether investing in the segment makes sense givng the firm _____and____
A. Knowledge & objective.
B. Objective & resource.
C. Knowledge & resource.
D. None.
Question 170
Two main components of sales promotion are ______
A. Trade promotion and consumer promotion.
B. marketing promotion and sales promotion.
C. Consumer promotion and marketing promotion.
D. none.
Question 171
Marketing and selling are _____
A. Same.
B. Different.
C. Almost same
D. Fully varies.
Question 172
The direct channel has the limitation of _____
A. Market exploitation.
B. Communication.
C. Control.
D. Cost .
Question 173
A consumer contest is an example of _____
A. Personal Selling
B. Sales Promotion
C. Advertisement
D. Indirect Selling
Question 174
The benefits of marketing channels are______
A. Cost saving
B. Time saving
C. Financial support given
D. All of above
Question 175
Which tool of the promotional mix consists of short-term incentives to encourage thepurchase or sale of a product or service?
A. advertising
B. public relations
C. direct marketing
D. sales promotion