Advertising and Brand Management MCQs : This section focuses on the "Advertising and Brand Management". These Multiple Choice Questions (MCQs) should be practiced to improve the Advertising and Brand Management skills required for various interviews (campus interview, walk-in interview, company interview), placement, entrance exam and other competitive examinations.
Question 1
"A lot can happen over coffee", is tagline of:
A. Cafe Coffee Day
B. Starbucks
C. Barista
D. None of the above
Question 2
"A set of well defined principles which govern the ways of communication taking place
A. Ethics advertising
B. Subliminal advertising
C. Deception advertising
D. None of the above
Question 3
____________defines what the brand thinks about the consumer, as per the consumer
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Question 4
A can be defined as the marketers vision of brand and what is should do
A. Brand exploration
B. Brand promise
C. Brand creation
D. None of the above
Question 5
A strong brand commands
A. Intense consumer loyalty
B. Intense employer loyalty
C. Intense employee loyalty
D. None of the above
Question 6
Advertisement is a type of
A. Outdoor marketing
B. Indirect marketing
C. Transaction marketing
D. Relationship marketing
Question 7
Advertisement through radio was very popular till the middle of last century because of:
A. It\s effectiveness
B. More popular than newspaper
C. Mass reach
D. Cost of advertisement
Question 8
Advertising for which product is not allowed:
A. Liquor
B. Washing Powder
C. Cigarette
D. Both A & C
Question 9
associations and its personality.
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Question 10
consumer, as per the consumer.
A. Brand attitude
B. Brand positioning
C. Brand relationship
D. Brand image
Question 11
container or wrapper for a product.
A. Packaging
B. Product line
C. Service
D. Branding
Question 12
In strategic brand management, focus is on
A. Brand positioning
B. Brand marketing
C. Brand performance
D. All of the above
Question 13
Out of 4Ps in marketing mix three are product, promotion and price, which is the 4th P
A. Purpose
B. Place
C. Promotion
D. Plan
Question 14
position or identify itself or its product.
A. Identity
B. Image
C. Presence
D. above
Question 15
Promotion Mix includes Sales Promotion, Personal Selling, Advertising and?
A. Marketing
B. Sales
C. Publicity
D. None of the above
Question 16
Postitive aspects of advertising are:
A. Development of society& growth of
B. Employment
C. Gives Choices to buyers with self
D. All of the above
Question 17
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
A. Media Strategy
B. Media execution
C. Measuring Communication
D. Selecting media
Question 18
Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
A. Brand growth
B. Brand extension
C. Branding
D. Brand level
Question 19
The approach of using an established brand to launch a new product is
A. Line extension
B. Brand extension
C. Category extension
D. None of the above
Question 20
The most popular form of advertising and it reaches to masses:
A. Socail media
B. Email
C. Radio
D. Print
Question 21
The term brand equity refers to:
A. The value attached to the brand
B. The financial value of a company\s brand
C. It\s level of popularity
D. All of above
Question 22
To introduce the new products to world of consumers is the main goal of:
A. Entertainment
B. Advertising
C. Boost the sales
D. Online marketing
Question 23
Using one brand name for several related products is known as which of the following?
A. Family branding
B. Group branding
C. Combination branding
D. Premium branding
Question 24
What are the elements of copywriting advertising?
A. Heading
B. Slogans
C. Taglines
D. All of the above
Question 25
What deals with the specification of the actual good or service and how it relates to the target
A. Price aspect
B. Product aspect
C. Promotion aspect
D. Planning aspect
Question 26
When the promotional mix for a product is affected by the path the product takes from the
A. Consumers
B. Life cycle
C. Market
D. Distribution Channel
Question 27
When the same brand name holds several products in different markets, it is known as the
A. Umbrella brand
B. Source brand
C. Multi-brand
D. Range brand
Question 28
Which is consider to be the paid from?
A. Advertising
B. Public Relation
C. Propagnda
D. Pitching
Question 29
Which of the following is a name, term, sign, symbol, design, or a combination of these, that
A. Label
B. Co-brand
C. Brand
D. Product
Question 30
Which of the following statements are correct in reference with deception advertising?
A. The relation between the buyers and sellers is maintained if the buyers are satisfied with what they saw in advertise
B. False or deceptive image of product break trust of the customer
C. Seller should keep their ads clean an display right image of the product
D. All of the above