Advertising and Sales Promotion MCQs : This section focuses on the "Advertising and Sales Promotion". These Multiple Choice Questions (MCQs) should be practiced to improve the Advertising and Sales Promotion skills required for various interviews (campus interview, walk-in interview, company interview), placement, entrance exam and other competitive examinations.
Question 1
Point of Purchase Ads are also known as
A. in-store advertising
B. b) built-in advertising
C. c) green advertising
D. d) stock advertising
Question 2
Which among the following is not a mechanical test?
A. psychogalvanometer
B. b) techistoscope
C. camera test
D. consumer dairy test
Question 3
Which of the following is more of personal medium of advertisement?
A. internet advertisement
B. b) broadcast media
C. direct mail advertising
D. print media
Question 4
If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools?
A. advertising
B. public relations
C. direct marketing
D. sales promotion
Question 5
A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy
Question 6
________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
A. full-service agency.
B. in-house agency.
C. marketing agency.
D. pr agency.
Question 7
_________manage a company's brand and product line.
A. brand assistants.
B. brand executives.
C. brand managers.
D. brand associate.
Question 8
Who develop the verbal brand message?
A. designers.
B. directors.
C. copy writers
D. creative directors.
Question 9
Who controls the flow of work through the approval and production process?
A. traffic manager.
B. media manager.
C. free lancer.
D. creative director.
Question 10
Who oversee the logistics and cost of producing radio and tv commercials?
A. directors.
B. producers.
C. . actors.
D. editors.
Question 11
A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
A. advertorial
B. editorial
C. campaign
D. billboard
Question 12
________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
A. media.
B. research.
C. ads.
D. marketing.
Question 13
A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
A. flighting
B. pulsing
C. puffery .
D. morphing.
Question 14
Institutional and ideas advertising are designed to create a favorable___________and acceptability.
A. demand
B. attitude
C. awareness
D. opinion
Question 15
________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
A. marketing.
B. advertising.
C. pr.
D. creative.
Question 16
___________firms offer graphic design services for all brands and for allmedia forms.
A. call center.
B. design studios.
C. production houses.
D. internet companies.
Question 17
___________ is a container and conveyor of information.
A. packaging.
B. personal selling.
C. publicity.
D. sales promotion.
Question 18
________firms specialize in e-commerce and interactive media.
A. pr.
B. marketing.
C. internet.
D. ad.
Question 19
_________firm valuates marketing communication idea and tests theireffectiveness.
A. pr.
B. research.
C. internet.
D. advertise.
Question 20
B2B is _________
A. business to business.
B. brand to business.
C. business to brand.
D. brand to brand.
Question 21
B2C is __________
A. brand to consumers.
B. business to consumers.
C. brand to compete.
D. brand to customers.
Question 22
Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
A. billboards
B. siquis.
C. posters
D. pamphlets
Question 23
GE is ___________
A. geo effect.
B. general electric.
C. general effect.
D. geo energy.
Question 24
_____________________is defined as a communication that aims at raisingmoney from primary or secondary markets.
A. advocacy advertising
B. generic advertising
C. financial advertising
D. surrogate advertising
Question 25
________ is a series of interaction between customers and a company over atime.
A. customer service.
B. client service.
C. customer relationship.
D. client relationship.
Question 26
__________are distinctive graphic designs used to communicate a product,company, or organization identity.
A. captions.
B. copy.
C. logos.
D. design.
Question 27
________is the process of creating a brand image that engages the heart andminds of customers.
A. planning.
B. branding.
C. promoting.
D. selling.
Question 28
____________are advantages that allow a product to satisfy customers needswants or desires.
A. benefits.
B. prices.
C. brands.
D. offers.
Question 29
___________ is a visualization technique that indicates how customersperceive competing brands.
A. repositioning.
B. perceptual mapping.
C. brand identification.
D. brand positioning.
Question 30
The literal meaning of trademark is ___________
A. matter of a trade.
B. mark of a trade.
C. master of trade.
D. minister of trade.
Question 31
___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases.
A. brand community.
B. brand loyalty.
C. brand image.
D. brand identity.
Question 32
___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems.
A. brand community.
B. community network.
C. social network.
D. brand network.
Question 33
__________ is the application of an established brand name to new productofferings.
A. brand extension.
B. brand image.
C. brand identity.
D. brand community.
Question 34
Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________
A. clandestinely
B. directly
C. ethically
D. favorably
Question 35
________is two way communication that sends and receives messages fromcustomers and other
A. hyper activity
B. interactivity
C. interoperability
D. dialogue
Question 36
_______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme.
A. caption
B. body copy
C. display copy
D. slogan
Question 37
_________ is copy in a type size larger than that of the body copy and meant toentice readers into reading the body copy.
A. body copy.
B. display copy.
C. caption.
D. headline.
Question 38
___________ are verbal explanations of visuals.
A. captions
B. call-outs
C. tag-line
D. signature
Question 39
________ is also called as logo.
A. signature.
B. tagline.
C. captions.
D. design.
Question 40
__________ is short songs that deliver a brand story in an easy-to-sing format.
A. melody.
B. jingles.
C. rap.
D. jazz.
Question 41
_______ is a series of key visuals and accomplishing dialogue that explains aTV commercial.
A. video script.
B. audio script.
C. story board.
D. frames.
Question 42
________ contains the published rates and ad space availability for aparticular media such as a web site.
A. rate card.
B. data card.
C. guarantee card.
D. privilege card.
Question 43
Dividing the market based on age, income, gender, educational qualification isknown as
A. branding
B. demography.
C. targetting
D. positioning
Question 44
Legend is another name for
A. caption.
B. slogan
C. title
D. logo.
Question 45
_________ is two or more oversize pages that fold out from the magazine.
A. gate-folds.
B. pop-ups.
C. pop-unders.
D. strips.
Question 46
________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine.
A. gate-folds.
B. pop-ups.
C. tip-ins.
D. strips.
Question 47
_______ is the esteem that a company or brand has in the eyes of itsstakeholders.
A. respect.
B. reputation.
C. award.
D. brand.
Question 48
Generic advertising, also known as _______________demand advertising.
A. secondary
B. primary
C. tertiary
D. exclusive
Question 49
Any printed material sent through the mail directly to prospective customersis known as________
A. direct mail advertising.
B. online advertising.
C. web advertising.
D. attachments.
Question 50
The blank space between margins of facing pages of a publication is ______
A. folds.
B. gutter.
C. splits.
D. inches.
Question 51
Head & Shoulders is a power brand from _________
A. p&g.
B. unilever.
C. johnson & johnson.
D. cavinkare.
Question 52
What is AIDA?
A. advertisement, interest, demand, acquire.
B. action, interest, desire, attention.
C. attraction, interest, desire, attention.
D. attention, interest, desire, action.
Question 53
A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________
A. artwork.
B. copy.
C. layout.
D. bromide.
Question 54
Which of the following is NOT a requirement for setting advertisingobjectives?
A. objectives must specify the amount of change.
B. objectives must be realistic.
C. objectives must be stated in terms of profits.
D. objectives must be clear and in writing.
Question 55
____________ is an array of reach according to the level of frequencydelivered to each group.
A. frequency period
B. frequency distribution
C. frequency channel
D. frequency time
Question 56
______________ is a regular program sponsored by only one advertiser.
A. program sponsorship.
B. franchise.
C. half program.
D. full program sponsorship.
Question 57
____________ is a period of time during which there is no advertising activity.
A. down link.
B. duplication.
C. hiatus.
D. imprint.
Question 58
____________ is an extended degree of consumer awareness of anadvertisement within a specific media.
A. impact.
B. alternate.
C. choice.
D. impression.
Question 59
PACT principles of advertising was given by
A. david ogilvy
B. russel.h. colley
C. roosser reeves
D. j walter thompson
Question 60
The creative point in advertising where the search for a "big idea " takes paceis known as
A. ideation
B. conceptualisation.
C. visualisation
D. promotion
Question 61
____________ is a reduction from regular rates when advertising contracts touse quantities of advertising.
A. discount.
B. allowance.
C. valuation.
D. correction.
Question 62
____________ is used in outdoor advertising to refer to the number ofbillboards used in one display.
A. depth.
B. facing.
C. changing.
D. exposure.
Question 63
_____________ is the measurements which are based on respondents whoeither say with assurance that they have looked into a given magazine.
A. exposure.
B. lights.
C. depth of field.
D. focus.
Question 64
Drawings of a series of sequential frames to indicate the conception of atelevision commercial is known as
A. sequences
B. story board
C. frames
D. copy
Question 65
Core brand values should be predictable via________
A. consistent messages.
B. conservative messages.
C. contradictory messages.
D. conflicting messages.
Question 66
The first printed advertisements were single sheets, printed on one side, thatnowadays would be called_________
A. barrages.
B. fliers.
C. flights.
D. brochures.
Question 67
Infomercials often look like other types of television shows, including________
A. news shows.
B. live, audience-participation shows.
C. reality shows.
D. talk shows.
Question 68
Create services are two pronged, and involve copywriting and ____________
A. account planning
B. branding
C. media planning
D. graphics
Question 69
Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively.
A. full service
B. house agencies
C. a la carte agencies
D. medium agency
Question 70
Which of the following are agency personnel who undertake investigate tosupport a campaign?
A. research manager.
B. account manager.
C. media director.
D. account planner.
Question 71
Television advertising that include a telephone numeral for ordering is anexample of__________
A. direct-response advertising.
B. telemarketing.
C. straight mail.
D. teleconference.
Question 72
Positioning is a concept given by
A. al ries and jack trout
B. rooser reeves
C. alex osborn
D. abraham maslow
Question 73
Placement of advertisements inside or outside transportation vehicles isknown as
A. aerial advertising
B. transit advertising.
C. speciality advertising
D. place based advertising.
Question 74
_______________ the number of people or households who are exposed to amedium.
A. audience
B. television
C. news
D. radio
Question 75
The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________
A. space accumulation.
B. agency accumulation.
C. audience accumulation.
D. audience composition.
Question 76
The effectiveness of advertising is improved through ________________
A. ad tracking.
B. marketing research.
C. advertising research.
D. copy testing.
Question 77
The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________
A. culture jamming.
B. ad busters.
C. political advertising.
D. subvert sing.
Question 78
Account planning is a much tasked about, much hyped function is alsoreferred to as the______________
A. boutique function
B. prime function
C. ghost function
D. non-prime function
Question 79
An agency can also handle overall advertising and ________ strategy and salespromotions for its customers.
A. brand management.
B. brand.
C. product placement.
D. advertising.
Question 80
Mixing continuity and flighting strategies in media scheduling is known as
A. pulsing
B. reach
C. pushing
D. flighting
Question 81
Typical ad agency clients contain businesses and ________, non-profitorganization and government agency.
A. corporate law.
B. company.
C. companies law.
D. corporation.
Question 82
________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc.
A. social media.
B. user-generated contented.
C. friend feed.
D. social network service.
Question 83
Palmer opened the first American advertising agency, in ________ in 1850.
A. pennsylvania
B. philadelphia
C. allentown, pennsylvania
D. pittsburgh
Question 84
Some television stations chose to air infomercials as an alternative to theprevious perform of ________
A. sign-off.
B. sign-on.
C. itv1.
D. itv.
Question 85
Sponsorship belongs as the promotional tool to
A. business marketing.
B. marketing.
C. marketing management.
D. advertising.
Question 86
An out of home medium that includes posters, on vehicles is known as
A. transit advertising
B. trade advertising
C. publicity
D. professional advertising
Question 87
An increased schedule of advertising above normal levels during peak sellingperiods is known as
A. pulse
B. pitch
C. blink
D. bleed
Question 88
The primary levels of human needs is given by
A. herzberg
B. freud
C. abraham maslow
D. richard petty
Question 89
____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile.
A. illustrators
B. copy writers
C. artists
D. animators
Question 90
An series of messages that divide a single idea and theme which make up anintegrated marketing communication (IMC) is known as
A. advertising campaign
B. advertising research.
C. clutter
D. product placement.
Question 91
Brand names that other companies can buy the right to use is known as
A. brand image
B. licensed brands
C. brand identity.
D. brand positioning
Question 92
Majority of the ads appearing online are
A. banner advertisements.
B. pop- up advertising.
C. display advertising
D. corner ads
Question 93
Many advertising experts call the creative brief as the_____________________
A. road map
B. blue print
C. out line
D. key praise
Question 94
SWOT is an acronym for .
A. strengths, weaknesses, opinion and threats
B. strengths, weaknesses, opportunities and threats.
C. strengths, weaknesses, opportunities and thrust. .
D. strengths, weaknesses, opportunities and trust
Question 95
A printed information form listing a publications advertising rates is knownas
A. info card
B. rate card
C. ad card
D. premium card
Question 96
Advertising used to communicate an organisations views on issues that affectsociety or business is known as
A. advocacy advertising
B. institutional advertising
C. purposeful advertising
D. emotional advertising
Question 97
To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________
A. task analysis.
B. media analysis.
C. situational analysis.
D. audience analysis.
Question 98
The specific approach advertisers use to communicate about the products tosatisfy customer needs is
A. discounts.
B. appeal
C. segmentation
D. situation analysis.
Question 99
The intrinsic value or worth of a brand is known as
A. brand image
B. brand personality.
C. brand equity
D. brand positioning
Question 100
Which of the following is not considered part of the carefully blended mix ofpromotion tools?
A. direct marketing.
B. advertising.
C. sales promotion.
D. relationship marketing.
Question 101
The total number of different people or households exposed to an advertisingschedule during a given time is known as
A. push
B. outcome
C. reach
D. feedback
Question 102
_________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs.
A. digital flex.
B. mobile billboard.
C. online advertising.
D. billboard.
Question 103
Total coverage by television and radio of a given geographic area is_________
A. blank coverage.
B. blanket coverage.
C. zero coverage.
D. national coverage.
Question 104
______________ is an elaborate booklet, usually bound with a special cover.
A. leaflet.
B. brochure.
C. pamphlet.
D. hoarding.
Question 105
Misleading ads are prohibited in India under the_________________Act.
A. asci
B. ipr
C. copyright
D. monopolies and restrictive trade practices
Question 106
____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period.
A. pass time.
B. frequent time.
C. agency time.
D. clear time.
Question 107
__________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product.
A. surrogate advertising
B. disparagement
C. bait-and-switch
D. remediation
Question 108
____________ is a term used to define a medium geographical potential.
A. transmitter.
B. antenna.
C. mass audience.
D. coverage.
Question 109
_____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser.
A. local advertising
B. cooperative advertising
C. international advertising
D. national advertising
Question 110
Advertising in a directory is ______________
A. delivery advertising.
B. directory advertising.
C. direct advertising.
D. dynamic advertising.
Question 111
Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________
A. instant mail advertising.
B. retrieve mail advertising.
C. spam.
D. direct mail advertising.
Question 112
______________ is one of the doyens of Indian advertising.
A. alque padamsee
B. piyush panday
C. r.k.swamy
D. subhash ghosal
Question 113
Brand positioning : Strategies for Competitive advantage is authored by______________
A. michacl schudson
B. subroto sengupta
C. john sinclair
D. subhash ghosal
Question 114
Russel H colley pioneered the approach called DAGMAR which stands for
A. defining advertising goals for measured advertising results
B. defining advertising goals for measuring and achieving results
C. delivering advertising goals for measured advertising results
D. developing advertising goals for mixed advertising responses
Question 115
_______________ is called the Mecca of rural advertising.
A. sri lanka
B. africa
C. pakistan
D. india
Question 116
Coca-Cola India has undertaken various, CSR activities in the field of______________
A. sanitation
B. environment
C. water harvesting
D. healthy active living
Question 117
________________ is an advertising agency established by a company to lookafter its advertising requirements.
A. house agency
B. full-service agency
C. ala carte agency
D. industrial agency
Question 118
Research plays a critical role in advertising ______________
A. brand development
B. product-perception
C. uncertainty
D. decision making
Question 119
Segmentation helps Multi-brand advertisers to avoid _________________
A. brand images
B. brand cannibalization
C. brand loyalty
D. brand power
Question 120
_________________ are always worried about safety and security, arecautions consumers.
A. strives
B. actualizes
C. strugglers
D. believers
Question 121
Perceptual mapping is based on __________________
A. consumer preference
B. brand preference
C. order of preference
D. situation analysis
Question 122
When creativity is referred in the context of advertising, it is_______________
A. purposive
B. informative
C. frequent
D. rare
Question 123
A straight radio announcement usually delivered by one person , woven intoa show or tailored to a given program is known as
A. integrated commercial
B. joint commercial
C. informercial
D. announcement
Question 124
An ideal _____________ has to work as a bridge between research andcommunication strategy.
A. idea
B. brainstorming
C. creativity
D. creative brief
Question 125
Indian advertising has for long been criticized for ________________
A. flattery
B. plagiarism
C. exaggeration
D. surrogate
Question 126
Media planning has become increasingly _____________________
A. digital
B. innovative
C. creative
D. scientific
Question 127
___________________ is defined as a communication that aims at raisingmoney from primary or secondary markets.
A. retail advertising
B. financial advertising
C. educational advertising
D. trade advertising
Question 128
The MRTP Act has two aspects, namely restricting ________________ andcurtailing restrictive trade practices.
A. monopoly
B. competition
C. oligopoly
D. economy
Question 129
The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'.
A. l\oreal
B. nivea
C. fair and lovely
D. garnier
Question 130
_______________is a well known promotion and advertising research firm inthe US with global services.
A. acnielsen
B. imrb
C. marg
D. cms
Question 131
Competitive activity research is also referred to as _______________
A. positioning research
B. perceptual mapping
C. situation analysis research
D. pre-test
Question 132
Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________
A. pre test research
B. post test research
C. audience research
D. tracking research
Question 133
Testing with a potential group of focussed users is
A. pre-testing
B. post- testing
C. concurrent testing
D. validation
Question 134
______________________is often referred to as the Father of modernadvertising.
A. thomas barratt
B. piyush pandey
C. david oglivy
D. alyque padamsee
Question 135
The first ad agency was set up by____________
A. gutenberg.
B. volney palmer.
C. kuleshov.
D. e.s. porter.
Question 136
_______________ is the most widely used and most visible of promotionaltools in marketing.
A. publicity
B. public relational
C. advertising
D. propaganda
Question 137
ABC stands for __________
A. audit bureau of circulations.
B. advertising bureau of circulations.
C. american bureau of circulations.
D. african bureau of circulations.
Question 138
All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________
A. sales promotion.
B. sponsorship.
C. advertising.
D. publicity.
Question 139
The purpose of advertising is to motivate a desired_____________________
A. emotion
B. action
C. awareness
D. interest
Question 140
The key to the success of the typical advertising plan is that it contributes to___________
A. profitability.
B. flexibility.
C. complexity.
D. interoperability.
Question 141
The product that reaches maturity and wide scale acceptance enter the_______stage of advertising.
A. pioneer.
B. competitive.
C. retentive.
D. relative.
Question 142
The product which is not recognized and it must be established is in _______stage
A. pioneer.
B. competitive.
C. retentive.
D. relative.
Question 143
Degree to which a consumer purchases a certain brand without consideringalternatives is ____________
A. brand equity.
B. brand loyalty.
C. brand positioning.
D. brand identity.
Question 144
The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as
A. appeal
B. need.
C. demand
D. desire.
Question 145
A management orientation that views the needs of consumers as primary tothe success of the firm __________
A. advertising concept.
B. promotional concept.
C. marketing concept.
D. target marketing.
Question 146
Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as
A. solus
B. broadsheet
C. classified
D. bleed
Question 147
Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________
A. branding.
B. positioning.
C. planning.
D. promoting.
Question 148
_____________________term is used to denote relevance, Significance,importance, etc.,
A. advertising
B. salience
C. subliminal
D. puffery
Question 149
__________ is the first person known to have worked on commission basis
A. thomas baratt.
B. volney palmer.
C. edwin.s porter.
D. du pont.
Question 150
Which television Network started selling advertising sponsors?
A. du mont.
B. du pont.
C. bbc.
D. cnn.
Question 151
________ is a combination of marketing functions, including advertising,used to sell a product.
A. sales promotion.
B. marketing mix.
C. public relations.
D. new advertising.
Question 152
_______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold.
A. industrial.
B. trade.
C. professional.
D. retail.
Question 153
__________addresses to manufactures who buy machinery equipments andcomponents needed to produce the goods they sell
A. industrial.
B. trade.
C. professional.
D. retail.
Question 154
_________execute and monitor the media schedule developed by mediaplanner.
A. media executives.
B. media buyers.
C. media managers.
D. media assistants.
Question 155
The complete analysis and execution of the media component of a campaignis _______
A. media planners.
B. media strategy.
C. product promotion.
D. brand identity.
Question 156
The group that composes the present and potential prospects for a product orservice is _________
A. media planners.
B. media buyers.
C. target audience.
D. media executives.
Question 157
____________ builds affinity with spectators by sponsoring major events.
A. product.
B. price.
C. competition.
D. brands.