Advertising in Contemporary Society MCQs : This section focuses on the "Advertising in Contemporary Society". These Multiple Choice Questions (MCQs) should be practiced to improve the Advertising in Contemporary Society skills required for various interviews (campus interview, walk-in interview, company interview), placement, entrance exam and other competitive examinations.
Question 1
Why was FEMA needed?
A. Maintenance of Foreign Exchange Market in India
B. Maintenance of Foreign Currency in Abroad
C. Maintenance of Foreign Exchange Market in America
D. Maintenance of Foreign Currency in IMF
Question 2
The Foreign Exchange Regulations Act was replaced by which act?
A. The Foreign Exchange Rule Act
B. The Foreign Exchange Management Act
C. The Frontiers Exchange Regulation Act
D. The Frontiers Exchange Rule Act
Question 3
Liberalisation of industrial licensing which resulted in delicensing comes under which policy?
A. New Trade Policy
B. New Industrial Policy
C. New Regional policy
D. New Social policy
Question 4
Liberalisation aims at:
A. Socialistic pattern of society
B. Economic Planning
C. Economic Reforms
D. Land Reforms
Question 5
Eliminating Government set restrictions or barriers is called:
A. Liberalisation
B. Restricted Trade
C. Favourable Trade
D. Investments
Question 6
Which act has been enacted in place of MRTP Act?
A. Competition Act
B. Monopoly Act
C. Foreign Exchange Act
D. Licensing Act
Question 7
Integrating the economy of a country with the economies of other countries is known as:
A. Liberalisation
B. Privatisation
C. Globalisation
D. Materialism
Question 8
_____ advertising means international advertising which are addressed to multi cultural audeinces
A. Global
B. Local
C. National
D. Global + local
Question 9
The ads have to be customised according to the ___
A. Culture
B. Economy
C. Taste
D. Commerce
Question 10
Specialists in digital advertising have to plan the strategies according to the ___
A. Medium
B. Technology
C. Audience
D. Culture
Question 11
Advertising laws vary in different countries depending on the ____
A. Content, cultural, implications & tax levied
B. Only on content
C. Only on culture
D. Only on tax levied
Question 12
How many P's are there in Social Marketing?
A. 7
B. 10
C. 8
D. 9
Question 13
In social media campaign, what customer has to pay?
A. Price
B. Product
C. Policy
D. People
Question 14
Which is NOT the tool for Direct Marketing
A. E mails
B. Catalogues
C. Public Relations
D. Text Messages
Question 15
Full form of IMC.
A. International Marketing Company
B. Internal Marketing Communication
C. Indian Marketing Committee
D. Integrated Marketing Communication
Question 16
The relationship of advertising to ______is perceived as criticism on advertising.
A. Materialism
B. FMCG products
C. New products
D. Old people
Question 17
_____ makes people buy things they do not need.
A. Advertising
B. Public relation
C. Personal selling
D. Email marketing
Question 18
_____are playing a diversified role in the socio-economic context in our society.
A. Women
B. Children
C. Old people
D. Society
Question 19
Showcasing women _____in the advertising is highly criticized.
A. As a mother
B. Stereotype
C. As successful
D. As working woman
Question 20
An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____
A. Women as sexual object
B. As successful actor
C. As a successful woman
D. Brand ambassador
Question 21
_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods.
A. Retail
B. Consumer
C. Industrial
D. Product
Question 22
____________ Advertising is used mostly by Banks and financial Institutions.
A. Industry
B. Bank
C. Financial
D. Investment
Question 23
What are NOT the types of Digital marketing?
A. SEO
B. SEM
C. Content Marketing
D. Traditional media marketing
Question 24
Which of these are NOT digital marketing tools
A. Video hosting
B. Organic Social Media
C. Paid Social Media
D. Print media classifieds
Question 25
This can be the disadvantages of Internet Marketing
A. Security Concern
B. Convenience
C. customization
D. Inexpensive
Question 26
Which year was FERA liberalized?
A. 2020
B. 2008
C. 1993
D. 1901
Question 27
Which of the following does fall within the jurisdiction of MRTP Commission ?
A. Prohibition of unfair trade practices
B. Opening up of economy to the world by attaining international competitiveness
C. Reducing number of reserved industries
D. Free determination of interest rates
Question 28
Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as__________
A. Disinvestment
B. Outsourcing
C. Tax reforms
D. Foreign exchange reforms
Question 29
Investment made by MNCs are termed as:
A. Indigenous investments
B. Foreign Investments
C. Entrepreneur’s investments
D. International Investments
Question 30
Tax on imports is an example of:
A. Terms of trade
B. Collateral
C. Trade Barriers
D. Foreign Trade
Question 31
Liberalisation made consumers in India
A. Super savers
B. Careless spenders
C. Cautious spenders
D. Bigger spenders
Question 32
Liberalisation made a shift from a seller’s market to:
A. Advertiser’s market
B. Buyer’s market
C. Restrictive market
D. Monopoly market
Question 33
Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____
A. Message strategy
B. Message execution
C. Selecting media
D. Measuring communication
Question 34
Environmental analysis includes ____
A. Ideologies
B. Geographical, economical, political
C. Scriptures
D. Marketing & finance
Question 35
LPG stands for _____
A. Liberalisation privatisation globalisation
B. Liberty private glocal
C. Liberal privacy globalization
D. Liberation private global
Question 36
Global advertising refers to ____
A. Domestic advertising
B. Regional advertising
C. International advertising
D. National advertising
Question 37
The particular P in social marketing that refers to collection of funds and donations is:
A. Paid marketing
B. Public Relations
C. Politics
D. Purse strings
Question 38
The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is:
A. Policy
B. Public method
C. Promotion
D. Psychographics
Question 39
The budget calculated for any social marketing activity in as money or man hours investment is termed as:
A. Product cost
B. Price
C. Policy
D. Paid event
Question 40
In social marketing the Place element refers to:
A. Distribution system
B. Location
C. Destination of the event
D. Location of the company
Question 41
An event dealing with ‘prevention of drug abuse’ done by a company is a part of:
A. Social Marketing
B. Social branding
C. Brand promotion
D. Direct Marketing
Question 42
The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______
A. Controversial advertisement
B. Public serving advertisement
C. High risk advertising
D. Low risk advertisement
Question 43
Three common advertising appeals include ________
A. Objectivity. Frequency, Timeliness
B. Fear, Sex & Humour
C. Guilt, ego , enrichment
D. Possessiveness, pride & social status
Question 44
Usually in Indian advertisement men are shown as __________
A. Strong Independent
B. Dependent
C. Weak & Dependent
D. Submissive
Question 45
Direct mails means writing to customers_____
A. Directly
B. Indirectly
C. legally
D. Non personally
Question 46
____ advertising is to be done to create good company image in the minds of consumer and the general public.
A. Negative advertising
B. Social responsibility advertising
C. Comparative advertising
D. Fear advertising
Question 47
According to Oxford Dictionary the word 'to advertise' means_____
A. To describe product
B. To make generally or publicly known
C. To build image
D. To make people think
Question 48
Full form of PPC is
A. Pay-per-click advertising
B. Point per customer
C. Point pay customer
D. Paid Point calculation
Question 49
Full form of SEO is
A. Search engine optimization
B. Separate engaging order
C. Social engagement optimization
D. Social Engine operations
Question 50
Full form of SEM is:
A. Special Engagement Marketing
B. Social Engine marketing
C. Search engine marketing
D. Social Engineering Market
Question 51
Full form of ASCI is _____
A. Advertising Standard Code of India
B. Advertising Self Council of India
C. Advertising Social Communication of India
D. Advertising Standards Council of India
Question 52
Advertising Agencies Association of India was formed in ____
A. 1945
B. 1980
C. 1781
D. 2001
Question 53
MNCs increase:
A. Competition
B. problems
C. Unemployment
D. inflation
Question 54
Liberalisation does not include:
A. Removing trade barriers
B. Liberal policies
C. Introducing Quota system
D. Disinvestment
Question 55
In India, liberalisation & privatisation began from:
A. 1991
B. 1971
C. 1981
D. 1947
Question 56
Globalisation has led to improvement in living conditions:
A. Of all the people
B. Of people in developed countries
C. Of workers in the developing countries
D. Internationally
Question 57
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________
A. Legal environment
B. Feedback mechanism
C. Convenient purchasing
D. Educative
Question 58
Billboard is a tool of ___
A. Advertising
B. Business
C. Magazines
D. Marketing
Question 59
Advertisement is a mass communication. It addresses to masses and it’s a form of ____________________________ communication.
A. Personal
B. Non personal
C. Direct
D. Indirect
Question 60
Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________
A. Sale of products
B. Sale of inferior products
C. Sale of old products
D. Sale of large products
Question 61
The Social Marketing _________ is not necessarily a physical offering.
A. Price
B. Product
C. place
D. People
Question 62
Who initiated Social Marketing concept?
A. Michael E. Porter
B. John Hegarty
C. Philip Kotler
D. Ryan Holiday
Question 63
What is the primary goal of Social Marketing?
A. Financial Growth
B. Promotion
C. Brand Building
D. Social Good
Question 64
It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends:
A. Social Marketing
B. Personal Marketing
C. Direct Marketing
D. Need based marketing
Question 65
Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.
A. Negative
B. Positive
C. Neutral
D. Criticism
Question 66
Ads Targeting children have been noted to ________
A. Strengthening parent child relation.
B. Happiness in parents mind, heart.
C. Parents get overjoyed.
D. Increase parents’ child conflict.
Question 67
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
A. Childhood Obesity
B. Amusement
C. Entertainment
D. Fitness
Question 68
The stereotyping ads which shows , the older generation has memory loss ranging from mind to severe _________________
A. Positive impact
B. Positive Portrayal
C. Negative Portrayal
D. Neutral Impact
Question 69
Attack advertising is also known as____
A. Fear advertising
B. Negative advertising
C. Music advertising
D. Evidence advertising
Question 70
The objective of advertising is to ___something.
A. Produce
B. Create
C. Sell
D. Purchase
Question 71
____ is the final user of product or service.
A. Retailer
B. Manufacturer
C. Consumer
D. Dealer
Question 72
Advertising in a specialist ____can reach your target market quickly and easily
A. Radio
B. Magazine
C. Newspaper
D. Television
Question 73
Online Advertising is _______ compared to other forms of traditional advertising
A. Relevant
B. Interactive
C. Popular
D. Lucrative
Question 74
Pinterest, Tumblr, Flickr, are the example of
A. Social Networking site
B. Display Advertising
C. Search Engine marketing
D. Mobile Advertising
Question 75
The “address” that tells the browser the specific place you want to go to
A. Netscape
B. HTML
C. Surfing
D. URL
Question 76
What is advertising?
A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 77
What is public relations?
A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 78
What is personal selling?
A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 79
What is sales promotion?
A. Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 80
What is direct marketing?
A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 81
What are events and experiences?
A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. A variety of programs directed toward improving the relationship between the organisation and the public.
Question 82
What is social media marketing?
A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. any paid form of non-personal promotion of products or services by an identified sponsor.
D. It refers to the process of promoting business or websites through social media channels.
Question 83
What is mobile marketing?
A. It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B. These are company sponsored activities and programs designed to create brand-related interactions with customers.
C. It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
D. It refers to the process of promoting business or websites through social media channels.
Question 84
Which of the following is not an example of persuasive advertising?
A. Persuading customers to receive a sales call
B. Encouraging the customer to purchase now
C. Building brand preference
D. Explaining how the product works
Question 85
A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period
A. Campaign
B. Marketing
C. Trial
D. Commercial
Question 86
Advertising that is set in small type and arranged according to categories or interests
A. Display ads
B. Classified ads
C. Testimonial ads
D. Banner ads
Question 87
The process of reserving time or time periods with a station or network; checking on available advertising time.
A. Free time
B. Cross time
C. Clear time
D. Reserved time
Question 88
The highest possible rate for advertising time or space.
A. Gross rate
B. Consumer rate
C. Ad rate
D. Cost
Question 89
__________ is used heavily when introducing a new product category
A. Persuasive advertising
B. Inferential advertising
C. Reminder advertising
D. Informative advertising
Question 90
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
A. advertisement media
B. advertisement copy
C. advertising layout
D. teaser advertisements
Question 91
The central theme of an advertisement that motivates the consumer to make a purchase decision is?
A. Advertising appeal
B. Advertisement script
C. Slogan
D. Headline
Question 92
Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____
A. Subliminal ads
B. Misleading
C. Obscene
D. Appealing
Question 93
Axe body spray ads are examples of _____
A. Subliminal ads
B. Misleading
C. Obscene
D. Appealing
Question 94
________ is the oral communication with potential buyers of a product with the intention of making a sale.
A. Personal Selling
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 95
A consumer contest is an example of _____
A. Personal Selling
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 96
The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as
A. Appeal
B. Need
C. Demand
D. Desire
Question 97
Handwritten posters in the 16th and the 17th century which are considered to be the forerunners of advertising are
A. Pamphlets
B. Siquis
C. Billboards
D. Brochures
Question 98
The _______________ is the foundation of any advertising or marketing campaign.
A. Research
B. Target Segmentation
C. Creative Brief
D. Media Planning
Question 99
Printed matter that runs over the edges of an outdoor board or a page leaving no margin is known as
A. Bleed
B. Solus
C. Broadsheets
D. Classified
Question 100
Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
A. Corporate Law
B. Companies
C. Companies Law
D. Corporation
Question 101
Palmer opened the first American advertising agency at________ in 1850
A. Pennsylvania
B. Philadelphia
C. San Fransisco
D. Pittsburgh
Question 102
Advertising is affected by ________ forces
A. PESTEL
B. AIDA
C. Need
D. Super Human
Question 103
Any device or word that identifies the origin of the product, the manufacturer details etc is known as
A. Trade Name
B. Brand Name
C. Trade Mark
D. Identity
Question 104
Sponsorship belongs to the promotional tool to _________________
A. Business Marketing
B. Marketing
C. Marketing Management
D. Advertising
Question 105
A corporate unit may provide equipment for a famous sportsperson or sports team in exchange for ________
A. Advertising
B. Brand Promotion
C. Brand Placement
D. Brand Management
Question 106
For making advertisements more effective, the manufacturers improve _____________and launch new products.
A. Existing Products
B. Advertising Style
C. Marketing Channels
D. Sponsors
Question 107
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of
A. Selecting Media
B. Media Strategy
C. Media Execution
D. Measuring communication
Question 108
Advertising for __________________ is not allowed.
A. Cigarettes
B. Washing Powder
C. Sanitisers
D. Sanitary Napkins
Question 109
Advertisement is a type of ________________________
A. Outdoor Marketing
B. Indirect Marketing
C. Share Marketing
D. Transaction Marketing
Question 110
From the perspective of sales, advertisements are required for
A. Profits
B. Loss
C. Increasing Sales
D. Decreasing Sales
Question 111
The process of translating thought into a symbolic form is known as ______________
A. Decoding
B. Feedback
C. Noise
D. Encoding
Question 112
By definition, _______________ simply means that consumers come in contact with the marketer's message.
A. Perception
B. Exposure
C. Attention
D. Comprehension
Question 113
At what stage of the PLC (Product Life Cycle) can a higher price usually be charged?
A. Introduction
B. Maturity
C. Growth
D. Decline
Question 114
A marketing document that summarizes the current state of the marketplace as it relates to a specific brand.
A. Brand
B. Positioning
C. Situation Analysis
D. Media Strategy
Question 115
"Marcom" stands for:
A. Marketing and Advertising Communication
B. Advertising and Marketing Communication
C. Media and Advertising Communication
D. Advertising and Media Communication
Question 116
Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising?
A. POP
B. Interactive Advertising
C. Online Advertising
D. Pop Up Advertising
Question 117
___________ is paid communication to promote a product, service, brand or cause through the media.
A. PR
B. Advertising
C. Media
D. Marketing
Question 118
Advertising is a form of.... intended to persuade an audience to purchase a product or services
A. Communication
B. Sales
C. Market Planning
D. Revenue Planning
Question 119
I'm loving it.
A. HP
B. Coca Cola
C. McDonald's
D. Wal Mart
Question 120
Like a good neighbor, ___________ is there.
A. Allstate
B. Prudential
C. Geiko
D. State Farm
Question 121
Just do it!
A. Nike
B. Adidas
C. Reebok
D. Goodyear
Question 122
Strong enough for a man, made for a woman.
A. Degree
B. Secret
C. Mitchum
D. Old Spice
Question 123
Melt in your mouth, not in your hand.
A. Hersheys
B. M & M's
C. Reese's
D. Milky Way
Question 124
Snap, crackle, pop.
A. Frosted Flakes
B. Cinnamon Toast Crunch
C. Cheerios
D. Rice Crispies
Question 125
When you care enough to send the very best.
A. FTD Flowers
B. FedEX
C. Hallmark
D. UPS
Question 126
Zoom. Zoom. Zoom.
A. Mazda
B. Toyota
C. Subaru
D. Kia
Question 127
Maybe she's born with it, maybe it's _________
A. Degree
B. Revlon
C. Maybelline
D. Maxim
Question 128
Betcha can't eat just one.
A. Lay's
B. Fritos
C. Doritos
D. Grippos
Question 129
Eat fresh.
A. Panera
B. Subway
C. Quiznos
D. Jimmy John's
Question 130
There are some things money can't buy, for everything else there's ______
A. Visa
B. American Express
C. Mastercard
D. Discover
Question 131
Who will be the celebrity endorsing the bike Suzuki Hayate ?
A. Salman Khan
B. Hritik Roshan
C. Sunny Deol
D. Shahid Kapoor
Question 132
Who has launched a special Tendulkar edition of a drink to honour Tendulkar 100th century ?
A. CCD
B. Starbucks
C. Coca Cola
D. Frooti
Question 133
Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams.
A. Anil Kumble
B. Rahul Dravid
C. VVS Laxman
D. Mohammed Kaif
Question 134
For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ?
A. Boost
B. Complan
C. Horlicks
D. Bournvita
Question 135
"Positively Different."
A. TITANIC
B. Infosys
C. AIG or American International Group Insurance Company
D. Standard Insurance Company Limited.
Question 136
"We know your game"
A. Bank of Rajasthan
B. Star Sports
C. Standard Chartered Bank
D. Accenture
Question 137
Which brand of water filter provided water to all the visitors of the Kumbh Mela ?
A. Tata Swach
B. Kent RO
C. Eureka Forbes
D. Havells Max
Question 138
"Mummygiri nahin chalegi"
A. Frooti
B. Rasna
C. Cadbury Cocoa
D. Tang
Question 139
Who is the brand ambassador for "NOKIA"?
A. Sachin Tendulkar
B. Saif Ali Khan
C. SRK
D. Sania Mirza
Question 140
Who is the brand ambassador for "Delhi Daredevils"?
A. Akshay Kumar
B. Preity Zinta
C. Deepika Padukone
D. Alia Bhatt
Question 141
Who is the brand ambassador for "Slice"?
A. Katrina Kaif
B. Hritik Roshan
C. Parineeti Chopra
D. Priyanka Chopra
Question 142
Who is the brand ambassador for "Provogue"?
A. M. S. Dhoni
B. Hritik Roshan
C. Sania Mirza
D. Kavita Krishnamurthy
Question 143
Sachin Tendulkar is the brand ambassador for which brand?
A. TVS Motor
B. Britannia Biscuits
C. ICC Cricket World Cup 2015
D. Sangam Clothing
Question 144
Virat Kohli is the brand ambassador for which brand?
A. Herbalife Products
B. Indian Olympic Association goodwill ambassador
C. Asian Paints
D. Toyota
Question 145
Kareena Kapoor is a brand ambassador for which brand?
A. Nakshatra
B. Tanishq
C. Lux
D. Dish TV
Question 146
Who is the brand ambassador for "Vivo"?
A. Alia Bhatt
B. Sara Ali Khan
C. Deepika Padukone
D. Kareena Kapoor Khan
Question 147
Pick a brand that Akshay Kumar is not a brand ambassador for
A. Dollar Club Vests
B. Levi's
C. Pulse Polio Campaign
D. LG
Question 148
Pick a brand that Saif Ali Khan is not a brand ambassador for
A. Asian Paints
B. Lays
C. Head and Shoulders
D. Airtel
Question 149
Pick a brand that M. S. Dhoni is not a brand ambassador for
A. Reliance Communication
B. Garnier Men's Facewash
C. Mysore Sandal Soap
D. Bharat Petroleum
Question 150
Which of the following actor is not associated with "Swachh Bharat Mission Campaign"?
A. Twinkle Khanna
B. Raveena Tandon
C. Shilpa Shetty
D. Juhi Chawla
Question 151
Who is the brand ambassador for the 'Beti Bachao, Beti Padhao' Yojana?
A. Sakshi Malik
B. Kapil Dev
C. Dipa Karmarkar
D. Mithali Raj
Question 152
Who is the brand ambassador of "Skill India"?
A. Deepika Padukone
B. Amitabh Bachchan
C. Kapil Dev
D. Anushka Sharma
Question 153
Who is the brand ambassador of "SportsAdda"?
A. M.S. Dhoni
B. Virendra Sehwag
C. Brett Lee
D. Chris Gayle
Question 154
Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi?
A. Manushi Chillar
B. Deepika Padukone
C. Priyanka Chopra
D. Alia Bhatt
Question 155
Pick a brand that Mary Kom is not a brand ambassador for
A. Assam Tourism
B. Puma
C. BSNL
D. Tribes India
Question 156
Who is not a brand ambassador for "Kalyan Jewellers"?
A. Sonam Kapoor
B. Katrina Kaif
C. Jaya Bachchan
D. Sara Ali Khan
Question 157
"Software powers the Internet."
A. NDTV Profit
B. Air Canada
C. Oracle
D. AT&T
Question 158
"Slightly ahead of its time."
A. Youtube
B. The Daily Telegraph
C. Lehman Brothers
D. Panasonic
Question 159
"Sense and Simplicity"
A. PHILLIPS
B. Chevron Corporation
C. TCS AKAI
D. AKAI
Question 160
"The name you can bank upon."
A. Toshiba
B. Punjab National Bank
C. Epson
D. Sony
Question 161
"Growing and Protecting your wealth"
A. Prudential Insurance Company
B. Punjab National Bank
C. LEE
D. ICICI
Question 162
"Get back to business."
A. Quickbooks
B. Kotak
C. Business India
D. Biocon
Question 163
"Growth is life"
A. Reliance industries Limited
B. Volkswagen
C. KMART
D. Maruti Suzuki
Question 164
"Emotionally yours."
A. Samsung
B. Skoda
C. Sahara
D. US Cellular
Question 165
"Everyone's Invited or Its hard to Imagine"
A. AKAI
B. Samsung
C. Cisco Systems
D. Sprite
Question 166
"Born in Japan Entertaining The World"
A. Yamaha
B. Sony
C. Sansui
D. Hitachi
Question 167
"With you all the way."
A. SBI
B. Intel
C. Skoda
D. Exxon Mobil
Question 168
"Welcome to a Cashless World."
A. CENTRAL Bank - Net Banking
B. Bank of Baroda ATM CARD
C. SBI DEBIT CARD
D. AXIS Credit Card
Question 169
"Obsessed with Quality since 1897."
A. Dr. Reddy'S Labotatories
B. Skoda
C. SBI DEBIT CARD
D. LG
Question 170
"Like. No.Other."
A. LEE
B. The Daily Telegraph
C. Sony
D. Nokia
Question 171
"Your Right Partner"
A. The Indian Express
B. Hewlett Packard
C. Barclays
D. Standard Chartered Bank
Question 172
Which was a system of licenses and regulations that one need to follow in order to set up a business in India between 1947-1991 ?
A. Democrat Raj
B. License Raj
C. India Raj
D. Business Raj
Question 173
Which trade and economy policy that advocates to replace foreign products with domestic products?
A. Domestic Substitution
B. National Substitution
C. Import Substitution
D. Export Substitution
Question 174
Which is an organisation of more than 180 countries working for monetary co-operation, trade and financial stability globally?
A. International Monetary Fund
B. Reserve Bank of India
C. National Money Fund
D. Supreme Court
Question 175
Who is The Father of New Economic Policy (NEP) of India?
A. Yashwant Sinha
B. Arun Jaitley
C. P.Chidambaram
D. Manmohan Singh
Question 176
Which factor government need to consider if income is less than the expenses?
A. Rate reforms
B. Fiscal deficit
C. Voluntary retirement scheme
D. National Renewal fund
Question 177
Which is one of the exit policy?
A. Voluntary Retirement Scheme
B. Dismantling price controls
C. Issuing shares
D. Freedom to import technology
Question 178
Status of print media during post-independence is
A. Advertising has been the major source of income
B. Owning a newspaper was only business
C. Creativity was little
D. Industry started more creative advertising along with factual advertising
Question 179
TRAI full form is
A. Telecom Regional Area Institute
B. Telecom Railway Information
C. Telecom Regulatory Authority of India
D. Telecom Regional Area of India
Question 180
Full form of ASCI is
A. Advertising Standard Code of India
B. Advertising Self Council of India
C. Advertising Social Communication of India
D. Advertising Standards Council of India
Question 181
Federation of Indian Chambers of Commerce and Industry formed in
A. 1927
B. 1926
C. 1925
D. 1924
Question 182
Broadcast media consists of
A. Telegraph
B. Television
C. Brochure
D. Posters
Question 183
Information Technology Act was enacted in
A. 1999
B. 2000
C. 2005
D. 2015
Question 184
Press Council of India was set up in
A. 1952
B. 1953
C. 1954
D. 1955
Question 185
Advertising Agencies Association of India was formed in
A. 1945
B. 1944
C. 1943
D. 1942
Question 186
Cable Television Network Rules was established in
A. 1991
B. 1992
C. 1993
D. 1994
Question 187
All the offences under FEMA are considered as which of the following type?
A. Civil offence
B. Criminal offence
C. Cognizable
D. Non-cognizable
Question 188
Which of the following correctly defines India’s foreign exchange rate system?
A. Fixed rate
B. Free float
C. Managed float
D. Fixed target of bank
Question 189
VAT was introduced to replace which tax?
A. Income tax
B. Sales tax
C. Custom duty
D. Excise tax
Question 190
What was the one major proposal of the new industrial policy(1991)?
A. NRIS will not be allowed capital investment in India
B. Facility of FDI upto 5% in high priority industry
C. Import restrictions on technical knowhow for one year
D. Abolition of industrial licensing except six industries
Question 191
Laissez-faire policy in that policy in which
A. There is no intervention by the government in the function of the economy
B. There is intervention by the state in the function of an economy
C. There is no intervention by the state in the function of the economy
D. There is no intervention by the bank
Question 192
Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as__________
A. Disinvestment
B. Outsourcing
C. Tax reforms
D. Foreign exchange reforms
Question 193
What was the one major proposal of new industrial policy (1991)?
A. NRI will not be allowed for capital investment in India
B. FDI up to 51% to high priority sector
C. Import restrictions on technological know-how for 1 year
D. Abolition of Industrial licensing except for six industries
Question 194
The most common form of investments by MNCs in countries around the world is to:
A. Set up new factories
B. Buy existing local companies
C. Form partnerships with local companies
D. Give out loans
Question 195
Which of the following Indian industries has been hit hard by globalisation:
A. IT
B. Toy making
C. Jute
D. Cement
Question 196
Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment:
A. International Labour Organisation
B. IMF
C. WHO
D. WTO
Question 197
Special Economic Zones do not have to pay taxes for an initial period of:
A. 2 years
B. 5 years
C. 7 years
D. 10 years
Question 198
Which of these was not a change brought about by liberalization?
A. Single channel to multiple cable channels
B. Multimedia growth
C. Greater market research and media planning
D. Cuts in media spending
Question 199
After liberalization consumers have become more
A. Adventurous and demanding
B. Risk evaders
C. Less knowledgeable
D. Less demanding
Question 200
Present day consumers are more inclined for
A. Brand image
B. Only product utility
C. Cheap products
D. Only imported goods
Question 201
Effective marketing includes
A. After sales service
B. Employee retention
C. HR policy
D. Infrastructure
Question 202
Emerging service sector contributed to creation of
A. Fashion
B. Jobs
C. Food choices
D. Educatioal choices
Question 203
Which of this is a factor for increased innovation and research?
A. Poor sales
B. Advertising
C. Discounts
D. Increased jobs
Question 204
Liberalisation boosted Indian advertising by
A. Creating competition in the market
B. Increased government spending
C. Creating more literacy
D. Creating more monopolies
Question 205
Advertising changed lifestyles by creating
A. Demand
B. Aspirations
C. Jobs
D. Competition
Question 206
____ defined global advertising as “international ads which are addressed to multicultural audiences”
A. Dozmal & kernan (1993,p.1)
B. Dozmal (1993)
C. Kernan (1993)
D. Dozman & kernan (1990)
Question 207
Digital media & advertising will overtake ____
A. Broadcast advertising
B. Print advertising
C. Television advertising
D. Email advertising
Question 208
Political environment determines _______
A. The policies & trade relations of any country
B. Social class distribution
C. Media availability
D. Political party
Question 209
Cvd stands for ___
A. Cultural value difference
B. Cultural value digitalisation
C. Control value difference
D. Control value digitalisation
Question 210
Environmental analysis includes ____
A. Ideologies
B. Geogrpahical,economical,political
C. Scriptures
D. Marketing & finance
Question 211
Brand dove ads are example of ___ ads
A. Personalised
B. Digital
C. Global
D. Common
Question 212
“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.
A. Standardization drawbacks
B. Advertisement regulations
C. Standardization benefits
D. Typical responses
Question 213
In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
A. Advertising
B. Monopoly in market
C. Legal environment
D. Entertainment
Question 214
Advertising is generally criticized because the cost involved in making ads are generally__________________
A. High
B. Low
C. Medium
D. Equal to production
Question 215
Which of the following brand is an Indian brand
A. Samsung
B. Sony
C. Tata
D. Nestle
Question 216
Full form of USP
A. Unique selling point
B. Unique selling proposition
C. Unique selling perception
D. Unique selling product
Question 217
Mass culture is also known as :
A. Public culture
B. Popular culture
C. Media culture
D. Traditional culture
Question 218
Which P stands for Marketer's budget
A. Product
B. Price
C. Purse Strings
D. Policy
Question 219
One P ethically groups need to follow
A. Place
B. Policy
C. Promotion
D. Privacy
Question 220
Culture means:
A. Set of people
B. Set of human behaviour
C. Religious ideologies
D. Set of values, beliefs and customs
Question 221
Which are the additional 5 P’s of Social Marketing?
A. Policy, Politics, Partnership, Public, Purse strings
B. People, Policy, Process, Purse string, politics
C. Process, Politics, Public, Physical Evidence, Policy
D. People, Politics, Physical Evidence, Policy, Partnership
Question 222
In Social Marketing, the Price should not be too ____ and too _____
A. High, Low
B. Good, Bad
C. Up, Down
D. More, Less
Question 223
One of the basic and important aspects to be considered in the product element of social marketing is:
A. Research
B. Pricing
C. People
D. Funds
Question 224
In the promotion of a social marketing programme one of the important elements that can have a long standing effect is :
A. Reach
B. Slogan
C. Satellite Channels
D. Money
Question 225
An event of creating awareness about global warming and importance of tree plantation done by any company is a part of:
A. Direct Marketing
B. Public Relations
C. Social Marketing
D. Event Management
Question 226
To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well:
A. Partnership
B. Political connection
C. Money
D. Public Relations
Question 227
The criticism of advertising is advertising can make ____ and ____ effect on the society.
A. Positive and negative
B. Persuading and convincing
C. Fraud and pretentious
D. Only on young and women
Question 228
____ is known as approach of advertisement.
A. Appeal
B. Criticism
C. Persuasion
D. Gender bias
Question 229
Which of the following reason for that advertising is criticized for?
A. Advertising on children
B. Advertising on old people
C. Advertising on women
D. Advertising on stereotyping women
Question 230
Which of the following reason for that advertising is criticized for?
A. Comment of ethnic minority
B. Advertising on women
C. Advertising on children
D. Advertising on old people
Question 231
Women in Advertising in India are portrayed as ______over the decades.
A. Successful woman and wife
B. Successful housewife and mother
C. traditional and stereo typical
D. a working woman and model
Question 232
Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising.
A. Breaking stereotype
B. Successful women
C. Sportswomen
D. Working woman
Question 233
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________
A. Childhood Obesity.
B. Amusement.
C. Entertainment.
D. Fitness.
Question 234
The advertisement made on century plywood & Honda Mobilo depicts ______
A. Example of Independent senior citizens.
B. Example of negative ad for citizens.
C. Example of dependent citizens.
D. Generation Gap.
Question 235
______________ is something that is done intentionally for a purpose & going beyond expectations of viewer.
A. Brand Promoter.
B. Honest Expression.
C. Sign of Youth.
D. Extreme Advertisement
Question 236
_______Advertising tries to overlook in a way defies the social norm & culture of the region.
A. Social Advertising.
B. Racial Advertising.
C. Political Advertising.
D. Extreme & Controversial Advertising.
Question 237
Katrina Kaif’s Commercial of slice became famous because of her subtle seductive act in the advertisement which was known as __________
A. Kamasutra.
B. Aamsutra.
C. Karmasutra.
D. Humorous.
Question 238
Usually in Indian advertisement women are shown as _______________
A. Childlike & Submissive.
B. Independent
C. Fearless
D. Strong
Question 239
The advertisement like Gillet & old spice for males & santoor or fair & lovely for females are examples of ______
A. Gender Bias.
B. Social
C. Moral.
D. Religious.
Question 240
_______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase.
A. Advertising
B. Popular Culture
C. Marketing
D. Consumerism
Question 241
Advertising is almost always briefer than instances of ____________ culture.
A. Rural
B. Popular
C. Urban
D. Backward
Question 242
Popular culture and __________________share the use of same mass media method.
A. Advertising
B. Marketing
C. Branding
D. Sales Promotion
Question 243
Ads presumably have an effect on the values and lifestyles of ____________
A. Brand
B. Product
C. Society
D. Government
Question 244
________has an impact on people that can be negative as well as positive.
A. Values
B. Impressions
C. Advertising
D. Brand
Question 245
Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.
A. Negative
B. Acceptable
C. Positive
D. Neutral
Question 246
More of the people from the richest to the poor will participate in the world’s wealth through _________trading.
A. Domestic
B. National
C. Global
D. Statewise
Question 247
The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers.
A. Advantages
B. Disadvantages
C. Aspects
D. Changes
Question 248
______________ advertising is the communication either supporting or opposing a candidate for the nomination to an office.
A. Consumer
B. Retail
C. Political
D. Business
Question 249
The 2014 BJP campaign was effective, the slogan used was:
A. Acche Din aane wale hai
B. GaribiHatao
C. Modi Wave
D. Kamal aapkesaath
Question 250
____________ Advertising deals with domestic market that includes families and individuals.
A. B2B
B. Consumer
C. Generic
D. Brand
Question 251
The ____________ is the link between the wholesaler and consumer.
A. Manufacturer
B. Wholesaler
C. Retailer
D. Jobber
Question 252
Industrial advertising is _______________
A. Factual
B. Imaginary
C. Uses Fear Appeal
D. Humorous
Question 253
Major changes have taken place in financial advertising due to ________________
A. Lifestyle change
B. Change in economy
C. Liberalization Policy
D. Public
Question 254
____________ is one of the example campaigns of Industrial Advertising
A. Global India
B. Swachh Bharat
C. Vande Bharat
D. Skill India
Question 255
Consumer advertising is advertising that is directed and future for domestic markets such as_____
A. Individuals and families
B. Producers
C. Wholesaler
D. Companies
Question 256
Advertising a public interest program has ____impact on society.
A. Negative
B. Positive social
C. Negative social
D. No impact
Question 257
The sale of any definite ____ is the not concern of retailer.
A. Product
B. Service
C. Brand
D. Site
Question 258
Industrial advertising is also known as____ advertising.
A. Business to consumer
B. Business to government
C. Business to dealers
D. Business to business
Question 259
____advertising is to be done to create good company image in the minds of consumer and the general public.
A. Negative advertising
B. Social responsibility advertising
C. Comparative advertising
D. Fear advertising
Question 260
Secured loan is one in which you get loan against an____ you possess.
A. Liability
B. Debt
C. Asset
D. Income
Question 261
Banks in India have ____types of deposit accounts.
A. Two
B. Four
C. Five
D. Six
Question 262
Open-Ended loans are loans in which you can take loans____
A. Several times
B. Two times
C. Fixed time
D. Three times
Question 263
Using authentic a fact is _______advertising.
A. Fear advertising
B. Plain folk advertising
C. Attack advertising
D. Evidence advertising
Question 264
26_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
A. Online advertising
B. Television advertising
C. Radio advertising
D. Newspaper advertising
Question 265
______describes advertising in a medium such as a newspaper, magazine, or trade journal.
A. Online advertising
B. Television advertising
C. Press advertising
D. Digital advertising
Question 266
When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising
A. Indoor
B. Outdoor
C. Direct
D. Display
Question 267
B2B social media marketing encourages_____
A. Producers
B. Promoters
C. Directors
D. Retailers
Question 268
The aim of retail advertiser differs from that of______
A. State advertiser
B. Manufacturer
C. District advertiser
D. National advertiser
Question 269
Outdoor advertising involves the use of _____
A. Sign and billboards
B. Newspaper
C. Magazines
D. Radio
Question 270
Which of the following is not type of loan advertised by Indian Financial Companies.
A. Personal loan
B. Home loan
C. Car loan
D. Tax loan
Question 271
_____ is the example of Indian Government and Financial Advertising.
A. Life Insurance advertising
B. Health Insurance advertising
C. Pradhan Mantri Jan-Dhan Yojna
D. Home loan advertising
Question 272
Electronic Media is also known as ____media
A. Print
B. Broadcast
C. Social
D. Audio
Question 273
_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items.
A. Catalogue
B. Booklets
C. Price List
D. Sales Letters
Question 274
____are attractively decorated to draw attention of people.
A. Newspaper
B. Magazines
C. Personal Letters
D. Window Display
Question 275
Industrial Advertising caters to a _____________ target audience
A. large
B. substantial
C. niche
D. wide
Question 276
LIC advertisements are an example of ________________ advertising.
A. Consumer
B. Political
C. Financial
D. Retail
Question 277
Disadvantages of Digital Marketing.
A. Global Reach
B. Lower cost
C. Improved conversation rates
D. Privacy Issues
Question 278
What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Question 279
It includes both paid search results and organic search results
A. Search Engine Result
B. Search Engine Marketing
C. Cost Per Click
D. Search Analytics
Question 280
An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____.
A. Women as sexual object
B. As successful actor
C. As a successful woman
D. Brand ambassador
Question 281
Privatization of public sector undertakings by selling of parts of the equity of the PSU to the private sector is known as……………
A. Disinvestment
B. Outsourcing
C. Tax reforms
D. Foreign exchange reforms
Question 282
Advertising gives benefits to society of large people. At the same time it adds to cost, undermine social values, creating monopoly and encourage______________________.
A. Sale of products
B. Sale of inferior products
C. Sale of old products
D. Sale of large products
Question 283
AIDA stands for Awareness, ______, Desire and _____.
A. Interest; Action
B. Idea; Approach
C. Intensity; Appeal
D. Involvement; Appeal
Question 284
A consumer contest is an example of _____.
A. Personal Selling
B. Direct Marketing
C. Sales Promotion
D. Publicity
Question 285
Sponsorship belongs to the promotional tool to _________________.
A. Business Marketing
B. Marketing
C. Marketing Management
D. Advertising
Question 286
Advertisement is a type of ________________________.
A. Outdoor Marketing
B. Indirect Marketing
C. Share Marketing
D. Transaction Marketing
Question 287
_____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
A. Online advertising
B. Television advertising
C. Radio advertising
D. Newspaper advertising