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Marketing Mix MCQ Questions & Answers

Marketing Mix MCQs : This section focuses on the "Marketing Mix". These Multiple Choice Questions (MCQs) should be practiced to improve the Marketing Mix skills required for various interviews (campus interview, walk-in interview, company interview), placement, entrance exam and other competitive examinations.

Question 1

Which one of the following sets represents 4C’s of the marketing mix?

A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy

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Question 2

Sensitivity of demand to change in price is known as

A. Cost-plus price
B. Break-even price
C. Price elasticity
D. Inelastic

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Question 3

The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as

A. Going-rate pricing
B. Penetration pricing
C. Value based pricing
D. Skimming pricing

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Question 4

Which among these is not the nature and characteristic of a service

A. Intangibility
B. Durability
C. Variability
D. Perishability

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Question 5

Which among these is concerned with pricing policies for late entrants to a market

A. Market penetration
B. Marketing research
C. Market skimming
D. Marketing skills

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Question 6

Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”?

A. Neil Borden
B. Neilsen
C. Philip Kotler
D. Stephen Morse

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Question 7

Marketing of product and service in which the offer itself is not intended to make any monetary profit is called

A. Profit marketing
B. Virtual marketing
C. Digital marketing
D. Non profit marketing

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Question 8

This P is not a part of the 7Ps of marketing mix?

A. Promotion
B. Price
C. People
D. Purpose

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Question 9

A reduction in price on purchase during a stated period of time is known as

A. Sale
B. Discount
C. Allowance
D. None of these

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Question 10

USP is defined as

A. Unique selling price
B. Unique sales preposition
C. Unique selling proposition
D. Unique strategy promotion

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Question 11

It serves as the most common source of leads generation for any company

A. Yellow pages
B. Green pages
C. White pages
D. Blue pages

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